At Alera (together with our affiliated companies hereinafter referred to as “Alera,” “we,” “our,” or “us”), we respect your privacy and are strongly committed to protecting any data we receive from or about you. This Privacy Policy describes our practices regarding personal data we collect from you or about you when you use our website, applications, and services (collectively referred to as “Services”).
Effective date: August 31, 2026
1. Controller
Alera GmbH
Ursula-Greve-Weg 9
30900 Wedemark
Germany
Email: finn@alera.app
2. Personal Data We Collect
We collect personal data about you (“personal data”) as described below:
Personal data you provide to us: We collect personal data when you set up an account to use our Services or communicate with us, namely:
- Account Data: When you create an account with us, we collect data associated with your account, including your name, contact information, account login details, date of birth, payment information, and transaction history (collectively the “Account Data”).
- User Content: We collect content you provide when using the Services, including chat messages, prompts, files, images, audio, quiz answers, check-ins, and mood or well-being information. Depending on what you provide, this content may include information about your physical or mental health and therefore special categories of personal data under Article 9 GDPR.
- Communication Data: When you communicate with us, e.g., via email or through our pages on social media websites, we may collect personal data such as your name, contact information, and the content of the messages you send (collectively “Communication Data”).
- Other Information You Provide: We collect other information you provide to us, e.g., when you participate in our events or surveys or when you provide us with information to verify your identity or age (collectively the “Other Information You Provide”).
Personal data we obtain through your use of the Services: When you visit, use, or interact with our Services, we receive the following information about your visit, usage, or interactions (collectively the “Technical Information”):
- Log Data: We collect information that your browser or device automatically sends when you use our Services. Log Data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interact with our Services.
- Usage Data: We collect information about your use of the Services, such as the type of content you view or interact with, the features you use, and the actions you take, as well as your time zone, country, date and time of access, user agent and its version, the type of computer or mobile device, and your computer connection.
- Device Information: We collect information about the device you use to access the Services, such as the device name, operating system, device identifier, and the browser you use. The data collected may depend on the type of device you use and its settings.
- Location Data: For security reasons and to improve your product experience, we may determine the general area from which your device accesses our Services based on information like your device's IP address, e.g., to protect your account by detecting unusual login activities or to provide more precise answers. Additionally, for some of our Services, you may choose to provide more precise location data from your device, such as location data from your device's GPS.
- Cookies and Similar Technologies: We use cookies and similar technologies to operate and manage our Services and to improve your experience. When you use our Services without creating an account, we may, depending on the cookie settings you have made, store some of the information described in this Privacy Policy in cookies, for example, to retain your preferences across multiple browser sessions. For more information, please see the Web Analytics and Advertising Measurement section below.
Information We Receive from Other Sources: We receive information from our trusted partners, such as security partners, to protect us against fraud, abuse, and other security threats to our Services, as well as from marketing providers who provide us with information about potential customers of our business offerings.
3. How We Use Personal Data
We may use personal data for the following purposes:
- To provide, analyze, and maintain our Services, for example, to answer your questions to Alera.
- To improve and develop our Services and to conduct research, e.g., to develop new product features.
- To communicate with you, including sending you information about our Services and events, e.g., about changes or improvements to our Services.
- To prevent fraud, illegal activities, or abuse of our Services and to protect the security of our systems and Services.
- To comply with legal obligations and protect the rights, privacy, security, or property of our users, Alera, or third parties.
We use health data and other special categories of personal data contained in your messages, quiz answers, check-ins, or other content only to provide the functions you request, process your input, generate responses, and personalize the content shown to you. We do not use this content to train our own models.
We may also aggregate or de-identify personal data so that you can no longer be identified, and use that information for the purposes described above, e.g., to analyze the use of our Services, improve them, and add new features, and to conduct research. We store and use de-identified information in de-identified form and do not attempt to re-identify the information unless required by law.
AI features and model training: Alera uses third-party AI services to generate responses. We do not use your chat content to train our own models. Data sent through the OpenAI API is not used by OpenAI to train or improve its models unless the API customer explicitly opts in, and we do not enable that opt-in. Under OpenAI's standard API data controls, prompts, responses, and related metadata may be retained in abuse-monitoring logs for up to 30 days, unless a longer period is required by law or necessary to protect the service or third parties.
4. Sharing of Personal Data
We may share your personal data under the following circumstances:
- Suppliers and Service Providers: To assist us in meeting our business operational needs and performing certain services and functions, we may share personal data with suppliers and service providers, including providers of hosting services, customer support services, cloud services, content delivery services, support and security monitoring services, email communication software, web analytics services, payment and transaction processors, and other information technology providers. In accordance with our instructions, these parties will only access, process, or store personal data in the course of performing their duties for us.
- Business Transfers: If we are involved in a strategic transaction, restructuring, insolvency, administration, or transfer of services to another provider (each a “Transaction”), your personal data may be shared with contractors and others supporting the Transaction during the due diligence process and transferred to a successor or affiliate as part of that Transaction along with other assets.
- Government Authorities or Other Third Parties: We may share your personal data, including information about your interactions with our Services, with government authorities, industry representatives, or other third parties in accordance with applicable law, (i) when required to comply with a legal obligation, or when we believe in good faith that such action is necessary to comply with a legal obligation, (ii) to protect and defend our rights or property, (iii) when we, in our sole discretion, determine that a violation of our terms, policies, or applicable law has occurred; (iv) to detect or prevent fraud or other illegal activities; (v) to protect the security and integrity of our products, employees, users, or the public; or (vi) to protect against liability.
- Affiliates: We may share personal data with our affiliates, i.e., companies that control, are controlled by, or are under common control with Alera. Our affiliates may use this personal data in accordance with this Privacy Policy.
- Business Account Administrators: If you join an Alera Enterprise or business account, the administrators of that account may have access to and control over your Alera account, including the ability to access your content. Additionally, if you create an account with an email address that belongs to your employer or another organization, we may share the fact that you have an account and certain account information, such as your email address, with your employer or organization, for example, so that you can be added to their business account.
- Other Users and Third Parties with Whom You Interact or Share Information: Certain features allow you to interact with other users or third parties or share information. For example, you can share Alera conversations with other users via shared links. You can also send information to third-party applications, such as through custom actions for GPTs or for internet searches to answer questions that benefit from more recent information. Information you share with third parties is subject to their own terms and privacy policies, and you should ensure that you understand those terms and policies before sharing information with them.
4.1 Detailed Information on the Processing of Personal Data
AI Processing
This service allows Alera to generate AI responses. When you use chat features, Alera sends the text you submit (e.g., messages/prompts) and any attachments you choose to send (such as images, audio, or files, depending on the features you use) to the service provider for processing. To generate a relevant response, Alera may also send limited context from your current conversation (e.g., previous messages in the same chat) as well as technical metadata needed to deliver the service (e.g., timestamps and request identifiers).
The chat messages and chat context submitted may contain health data or other special categories of personal data under Article 9 GDPR. We process this data exclusively to process your respective input and provide the corresponding Alera functions.
OpenAI (OpenAI, L.L.C.)
OpenAI is an AI service provider used to generate responses in Alera.
Processed personal data: User Content (messages/prompts); attachments you choose to send (images, audio, files);
limited chat context (previous messages in the same chat); technical metadata (e.g., timestamps, request identifiers).
Processing location: United States –
Privacy Policy.
We share this data only to provide AI responses and related functionality.
Beta Testing
This service allows managing user access to this application or parts thereof to test a specific function or the entire application. The service provider may automatically collect data in personally identifiable form about crashes and the user's use of the application.
TestFlight (Apple Inc.)
TestFlight is a beta testing service provided by Apple Inc. Processed
personal data: App information; device information; email address; first
name; last name; phone number; username; various types of data as
specified in the service's privacy policy.
Processing location: United States –
Privacy Policy.
Performance and Content Testing (A/B Testing)
The services listed in this section allow the Owner to track and analyze the user response in terms of web traffic or behavior changes regarding the structure, text, or other components of this application.
Firebase Remote Config
Firebase Remote Config is an A/B testing and configuration service
provided by Google LLC or Google Ireland Limited, depending on how the
Owner manages data processing. Processed personal data: Various types of
data as specified in the service's privacy policy.
Processing location: United States –
Privacy Policy;
Ireland –
Privacy Policy.
Web Analytics and Advertising Measurement
In the web onboarding funnel, we use cookie-free aggregate counters for funnel steps and actions. We store the event name, the relevant page step, language, and, where applicable, the selected subscription term. Quiz answers, personalized content, and user or device identifiers are not stored in these statistics. The counters help us identify technical drop-offs and improve the funnel. The legal basis is Article 6(1)(f) GDPR. Our legitimate interest is the technical review and improvement of the web onboarding funnel.
In the web onboarding funnel, we load Google Analytics, Meta Pixel, and Reddit Pixel only after you have explicitly consented to analytics and advertising measurement. Page views, general interactions, and technical browser and device information, including the IP address, may then be transmitted to Google Ireland Limited or Google LLC, Meta Platforms Ireland Limited or Meta Platforms, Inc., and Reddit, Inc. We do not transmit quiz answers or personalized content through these services. The legal basis is your consent under Article 6(1)(a) GDPR and, where information is stored on or accessed from your device, Section 25(1) TDDDG. You can withdraw your consent at any time through Analytics settings with effect for the future. For further information, please see the privacy policies of Google, Meta, and Reddit.
Device Permissions for Accessing Personal Data
This application requests certain permissions from users that allow access to the user's device data as described below.
Device Permissions for Accessing Personal Data (this application)
This application requests certain permissions from users that allow access to the user's device data as summarized here and described in this document. Processed personal data: Calendar permission; camera permission; photo library permission; reminders permission.
Payment Processing
We use external payment providers to process purchases and subscriptions. Payment-method details are generally entered directly into the payment provider's interface. We receive the information needed to confirm and manage the transaction, such as payment status, billing details, email address, transaction identifiers, and subscription information. We do not receive complete card numbers.
Stripe
We use Stripe to process web purchases, recurring subscriptions, payment confirmations, receipts, refunds, billing-portal access, tax calculations, and fraud prevention. Stripe may process your name, email address, billing address, payment-method information, IP address or general location, transaction amount, currency, subscription details, and customer, checkout, payment, and transaction identifiers. Alera receives payment and subscription status, billing and contact details, and the Stripe identifiers needed to administer your purchase. We do not send quiz answers, chat content, or other health-related content to Stripe.
The legal basis for payment and subscription processing is Article 6(1)(b) GDPR. Processing required for tax, accounting, or other statutory duties is based on Article 6(1)(c) GDPR. Fraud prevention and payment security are based on Article 6(1)(f) GDPR and our legitimate interest in protecting users, payments, and our Services.
For customers in the EEA, Stripe services are provided by Stripe Payments Europe Limited and other applicable Stripe entities. Stripe may act as our processor and, for activities such as fraud prevention, regulatory compliance, and operation of its payment network, as an independent controller. Further information is available in Stripe's Privacy Policy.
Apple Pay (Apple Inc.)
Apple Pay is a payment service provided by Apple Inc. that allows users to
make payments via their mobile phone. Processed personal data: Billing
address; email address; first name; last name; payment information; phone
number; shipping address; various types of data as specified in the
service's privacy policy.
Processing location: United States –
Privacy Policy.
Payments via the Apple App Store (Apple Inc.)
This application uses a payment service provided by Apple Inc. that allows
the Owner to offer the purchase of the app itself or in-app purchases. The
personal data processed to carry out the purchases are processed by Apple
as described in the privacy policies for the App Store. Processed personal
data: Billing address; device information; email address; first name; last
name; password; payment information; phone number; username.
Processing location: United States –
Privacy Policy.
RevenueCat (RevenueCat, Inc.)
RevenueCat is a payment service provided by RevenueCat, Inc. The service
allows the Owner to monitor and analyze the user and their purchase
history and may be used to track user behavior. Processed personal data:
App openings; device information; trackers; unique device identifiers for
advertising (e.g., Google Advertising ID or IDFA); usage data; user ID.
Processing location: United States –
Privacy Policy –
Opt-out.
Payments via Google Play Store
This application uses a payment service provided by Google LLC or Google
Ireland Limited, depending on how the Owner manages data processing, which
allows the Owner to offer the purchase of the app itself or in-app
purchases. The personal data processed to carry out the purchases are
processed by Google as described in the privacy policies for the Google
Play Store. Processed personal data: Billing address; device information;
email address; first name; last name; payment information; phone
number.
Processing location: United States –
Privacy Policy; Ireland
– Privacy Policy.
Hosting and Backend Infrastructure
This service aims to host data and files that enable the operation and distribution of this application and provide a ready-made infrastructure to run specific functions or parts of this application. Some of the services listed below, if any, may operate through geographically distributed servers, making it difficult to determine the actual location where personal data are stored.
Firebase Cloud Functions
Firebase Cloud Functions is a hosting and backend service provided by
Google LLC or Google Ireland Limited, depending on how the Owner manages
data processing. Processed personal data: Usage data; various types of
data as specified in the service's privacy policy.
Processing location: United States –
Privacy Policy.
Firebase Cloud Firestore
Firebase Cloud Firestore is a hosting and backend service provided by
Google LLC or Google Ireland Limited, depending on how the Owner manages
data processing. Processed personal data: Usage data; various types of
data as specified in the service's privacy policy.
Processing location: United States –
Privacy Policy.
Firebase Cloud Storage
Firebase Cloud Storage is a hosting service provided by Google LLC or
Google Ireland Limited, depending on how the Owner manages data
processing. Processed personal data: Usage data; various types of data as
specified in the service's privacy policy.
Processing location: United States –
Privacy Policy.
Firebase Hosting
Firebase Hosting is a hosting service provided by Google LLC or Google
Ireland Limited, depending on how the Owner manages data processing.
Processed personal data: Various types of data as specified in the
service's privacy policy.
Processing location: United States –
Privacy Policy; Ireland
– Privacy Policy.
Email Delivery, Free Access Emails and Newsletters
We use email delivery and contact management services to send requested access links, transactional emails, product updates, and newsletters where you have requested or consented to receive them. For this purpose, we may process your email address, language preference, opt-in status, unsubscribe status, timestamps, request source, technical delivery data, contact identifiers, broadcast identifiers, and email interaction data such as delivery, open, click, and unsubscribe events.
Resend (Plus Five Five, Inc.)
Resend is an email delivery, broadcast, and audience management service.
We use Resend to send emails, manage newsletter audiences, provide
unsubscribe links, and synchronize unsubscribe preferences back into our
systems. Processed personal data may include: email address; language
preference; opt-in and unsubscribe status; email delivery and interaction
data; contact and broadcast identifiers; timestamps; and technical
metadata needed to deliver and secure emails.
Processing location: United States –
Privacy Policy –
Data Processing Addendum.
If you request a free access link, we process your email address to send that link. If you separately opt in to product updates or newsletters, we process your email address and related preference data for direct marketing communications. You can unsubscribe from marketing emails at any time through the unsubscribe link included in the email.
Platform Services and Hosting
These services aim to host and run key components of this application, enabling the provision of this application within a unified platform. Such platforms provide the Owner with a wide range of tools, e.g., analytics, user registration, commenting, database management, e-commerce, payment processing, which imply the collection and processing of personal data.
App Store Connect (Apple Inc.)
This application is provided in the Apple App Store, a platform for
distributing mobile apps provided by Apple Inc. App Store Connect allows
the Owner to manage this application in the Apple App Store. Processed
personal data: Diagnostic data; universally unique identifier (UUID); user
ID.
Processing location: United States –
Privacy Policy.
Registration and Authentication
By registering or authenticating, users allow this application to identify them and grant them access to specific services.
Firebase Authentication
Firebase Authentication is a registration and authentication service
provided by Google LLC or Google Ireland Limited. Processed personal data:
Email address; first name; last name; password; phone number; profile
picture; social media accounts; username.
Processing location: United States –
Privacy Policy; Ireland
– Privacy Policy.
Direct Registration (this application)
By registering or authenticating directly through this application, users can be identified and granted access to specific services. Processed personal data: Country; date of birth; email address; first name; gender; language; last name; password; username; various types of data.
Google OAuth
Google OAuth is a registration and authentication service provided by
Google LLC or Google Ireland Limited. Processed personal data: Various
types of data as specified in the service's privacy policy.
Processing location: United States –
Privacy Policy; Ireland
– Privacy Policy.
5. Storage
We retain your personal data only as long as we need it to provide our Services to you or for other legitimate business purposes, such as resolving disputes, for security reasons, or to comply with our legal obligations. How long we retain personal data depends on a number of factors, such as
- The purpose for which we process the data (e.g., whether we need to retain the data to provide our Services);
- The amount, nature, and sensitivity of the data;
- The potential risk of harm from unauthorized use or disclosure;
- Legal obligations to which we are subject.
Quiz and checkout information stored for an unfinished web checkout is retained for up to seven days. If the quiz is connected to an Alera account, the answers may be stored with that account and used to personalize the Services until the account or the relevant data is deleted. Payment and transaction records are retained for the periods required by applicable tax, accounting, fraud-prevention, and legal-claims obligations. Stripe and OpenAI may retain data for the periods described in their own privacy and data-retention documentation.
Deletion: If you delete your account in the app, we delete the data associated with your account (including chat history and profile data).
6. Your Rights
You have the following legal rights regarding your personal data:
- Access your personal data and information about its processing.
- Delete your personal data from our records.
- Correct or update your personal data.
- Transfer your personal data to a third party (right to data portability).
- Restrict the processing of your personal data.
- Withdraw your consent at any time with effect for the future in cases where we rely on consent as the legal basis for processing. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.
- Lodge a complaint with a supervisory authority (see below).
You have the following rights to object:
- Object to the processing of your personal data for direct marketing purposes at any time.
- Object to how we process your personal data when our processing is based on legitimate interests.
You can exercise some of these rights through your Alera account. If you are unable to exercise your rights through your account, please send your request to finn@alera.app.
We hope we can address your questions or concerns. If we have not resolved your complaint, you can contact a supervisory authority, such as your local supervisory authority. For unresolved complaints concerning the United Kingdom, you can contact the Information Commissioner's Office, and for Switzerland, the Federal Data Protection and Information Commissioner .
A note on accuracy: Services like Alera generate responses by reading a user's request and predicting the words that are likely to appear next as a response. In some cases, the words most likely to appear next are not necessarily the most factually accurate. For this reason, you should not rely on the factual accuracy of the outputs of our models. If you find that the output of Alera contains factually inaccurate information about you and you wish to correct or delete this information, you can make this request by writing to finn@alera.app. We will process your request in accordance with applicable law and the technical capabilities of our models.
7. Children
Our Services are not directed to or intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you have reason to believe that a child under 16 has provided personal data to Alera through the Services, please email us at finn@alera.app. We will investigate any such report and delete the personal data from our systems as appropriate. Users under 18 years of age require the consent of their parents or guardians to use our Services.
8. Security
We employ commercially reasonable technical, administrative, and organizational measures to protect personal data against loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error-free. Therefore, you should take special care in deciding what information you send to the Services. Additionally, we are not responsible for circumvention of any privacy settings or security measures contained in the Services or on third-party websites.
9. Legal Bases for Processing
| Purpose of Processing | Category of Personal Data Processed, Depending on Processing Activity | Legal Basis, Depending on Processing Activity |
|---|---|---|
| To provide, personalize, analyze, and maintain our Services |
|
When necessary for the performance of a contract with you, e.g., to
process user input, generate responses, personalize content, and
process payments or subscriptions. Where your messages, quiz answers, check-ins, or other content contain health data or other special categories of personal data under Article 9(1) GDPR, we additionally rely on your explicit consent under Article 9(2)(a) GDPR. We process this data exclusively to provide Alera's functions and process your respective input. We rely on Article 6(1)(c) GDPR where payment or transaction data must be processed to meet tax, accounting, or other statutory duties, and on Article 6(1)(f) GDPR for payment security and fraud prevention. |
| To improve and develop our Services and to conduct research |
|
When necessary for the performance of a contract with you, such as
processing your contact information to send you a technical notice
about the Services. Your consent when we ask you to process your personal data for a specific purpose that we communicate to you, such as processing your contact information to send you certain types of marketing communications. |
| To prevent fraud, illegal activities, or abuse of our Services and to protect the security of our systems and Services |
|
When necessary to comply with a legal obligation. Unless we are subject to a specific legal obligation, when necessary for our legitimate interests and the legitimate interests of third parties, including protecting our Services from misuse, fraud, or security risks, such as processing data from security partners to protect against fraud, abuse, and security threats in our Services. |
| To comply with legal obligations and protect the rights, privacy, security, or property of our users, Alera, or third parties |
|
When necessary to comply with a legal obligation, such as retaining
transaction data to comply with accounting obligations. Unless we are subject to a specific legal obligation, when necessary for our legitimate interests and the legitimate interests of third parties and society in general, including protecting the rights, safety, and property of us or our affiliates, users, or third parties, such as analyzing log data to detect fraud and abuse in our Services. |
10. Data Transfers
Alera processes your personal data on servers outside the EEA, Switzerland, and the United Kingdom for the purposes described in this Privacy Policy. This includes processing and storing your personal data at our facilities and on our servers in the United States of America. Although data protection laws differ from country to country and these countries may not offer the same level of data protection as your home country, we apply the safeguards described in this Privacy Policy to your personal data regardless of where it is processed. When transferring personal data to countries outside the EEA, Switzerland, or the United Kingdom, we rely on the following transfer mechanisms to comply with applicable data protection laws:
- We rely on the adequacy decisions of the European Commission pursuant to Article 45(1) GDPR when we transfer your personal data to a country that provides an adequate level of protection.
- For other jurisdictions, we use the Standard Contractual Clauses (SCCs) approved by the European Commission pursuant to Article 46(2)(c) GDPR, as well as the UK Data Transfer Addendum.
For more information or to obtain a copy of the appropriate safeguards we have implemented for the transfer of personal data, please contact us at finn@alera.app.
11. Changes to the Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post an updated version and the effective date on this page unless another form of notice is required by applicable law.
12. How to Contact Us
If you have questions or concerns not already addressed in this Privacy Policy, write to us at finn@alera.app or at the address mentioned above in Section 1 (Controller).