Georgia gives larger statements a quiet, expressive voice. We use the serif for headings and short thoughts that can stand on their own.

A few words, deliberate line breaks and enough open space let the type speak.

Avenir combines a clear form with an open, warm character. Light supports quieter text. Heavy adds short accents and provides orientation.

We use the two available weights with purpose. Generous line spacing keeps longer passages easy to read.

Arial supports navigation, labels and short instructions. It stays restrained so the content and its function are easy to understand.

We use clear contrast, a simple hierarchy and short, understandable text.