The full wordmark brings our symbol and the Alera name together. We use it in black or white on a quiet background or on our imagery. Keep it clearly visible and give it generous room around the edges.
Keep the elements together and preserve their proportions. Choose black on light backgrounds and white on dark backgrounds. Additional effects are not needed.
The symbol can stand alone when the name is already clear from the context or space is limited. Keep it clear, centred and undistorted.
The symbol is available in black and white. Leave enough room around it and choose a background with clear contrast. The files have a transparent background.
On paper or on a wall, the brand follows the same simple rules. Clear contrast, quiet surfaces and enough space. The material and the setting can remain visible.
These applications show the mark on an illuminated cube and on printed materials. The design stays restrained so the identity can speak for itself.
